DataLift – Brand Evolution and Platform Upgrade

Empowering a Smarter Identity From Legacy to Leadership

A transformation fueled by insight and clarity. Reimagining how a global intelligence brand connects with the market through strategy, storytelling, and experience design.

Project Summary

We led a complete brand transformation and digital platform redesign for DataLift, a global data insights company. The goal was to modernize its identity and elevate the platform experience to reflect the company's forward-thinking position in the market.

Key Outcomes

  1. A new brand identity built on strategic clarity
  2. A refreshed platform interface designed for ease and impact
  3. Seamless collaboration between strategy, design, and development

Scope of work

  • Brand identity and visual system
  • User experience and interface redesign
  • Content and messaging refinement
  • Platform architecture consultation
  • Cross-team design system setup

This work combined bold creative thinking with strategic precision to deliver a long-lasting digital presence.
We create brands that are built to lead, scale, and adapt. DataLift now stands as a modern intelligence brand ready for its next chapter.

Services Used

Brand Strategy
Brand Strategy
Visual Identity Design
Visual Identity Design
UX and UI Design
UX and UI Design
Platform Architecture Consulting
Platform Architecture Consulting
Design System Development
Design System Development
Content and Messaging Refresh
Content and Messaging Refresh

Results

The rebrand and platform upgrade for DataLift led to strong results across brand perception, user experience, and internal operations. The new identity increased brand recognition and elevated the company’s positioning during stakeholder meetings and investor conversations.

User experience improvements led to higher satisfaction scores and greater engagement across the platform. The updated design system streamlined internal workflows, enabling faster implementation across teams and ensuring consistent execution.

Improved messaging made the brand’s value proposition clearer, resulting in stronger lead conversion and greater client retention. This work helped DataLift step confidently into its next phase of growth as a modern, insight-driven leader in the analytics space.

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From concept to launch, we build digital experiences that deliver measurable value.

Strategy, design, and innovation in one

Our multidisciplinary team creates solutions that connect brands with people.

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